Michael Dambold

Advanced Data Analyst & Growth Leader

I turn messy marketing data into decisions, then use AI to scale the wins.

See the work Email me

Each point is a visit. Real people are noisy. Amber marks a patch that went suspiciously calm. Patches flagged while you've been here: 0

100+ executive dashboards shipped
Millions of impressions and clicks monitored
Real time alerts that catch partner failures and spend leaks early

Things I've built

Live

GA4 Insights Agent

An analytics chat agent built on GA4 and BigQuery. Ask a question in plain English, get back a chart and a one-line insight.

GA4, BigQuery, OpenAI, Streamlit, Python
In development

TrafficLedger

A trust audit for your traffic sources. AI-generated visits give themselves away by behaving too consistently, so TrafficLedger scores each source on behavioral variance and ties it back to real outcomes.

GA4, BigQuery, Python
People Too steady 0.81 variance score 0.04 variance score Bot burst inside a human source
Building

SEO Content Auditor

Runs Lighthouse, has GPT read the results, and hands back fixes ranked by severity and impact.

Planned

Ad Spend Optimizer

Learns from ROI and recommends where to move budget, with a confidence level on every suggestion.

Working toolkit

Microsoft FabricBigQueryGA4PythonPySparkT-SQLPower BIStreamlitscikit-learn
See all my projects

Where I've worked

Current

Senior Marketing Analyst

Allstate

Keeping a high-velocity marketing machine honest, in real time.

  • Lead AI marketing analytics for high-velocity channels where real-time monitoring directly affects business outcomes.
  • Built measurement frameworks and machine-learning alerting that catch anomalies before they turn into costly problems.
  • Deliver 100+ executive dashboards that make complex marketing data usable.
Current

Chairman of the Board

American Board of Design & Research

Building a credible path into UX engineering for non-traditional talent.

  • Oversee governance and strategy for professional UX Engineer licensing.
  • Give non-traditional practitioners a credible way to prove competency.
  • Licenses issued and operating, scaling toward thousands nationally.
Previously

Digital Operations Manager

Clarion Events

Kept a portfolio of media sites fast, secure and earning.

  • Managed 8+ large media property websites.
  • Ran SEO, security and advertising operations.
  • Analysis and reporting across multiple industries.
See my full career path

Writing and recognition

Medium

How AI Is Transforming Data Analysis

What AI changes about analysis workflows and decision-making over the next decade.

Featured

Computer Arts Magazine

Design work at the meeting point of technical skill and creative execution.

Press

Tulsa World

Several published articles, including entertainment and sci-fi coverage.

Have data that needs a decision?

I'm glad to talk analytics, AI tooling, or what your traffic is really telling you.

[email protected]